Is it time for a marketing mix up?
As the year end is fast approaching, it’s often a time of reflection, racing to get things done and tying up any loose ends you don’t want spilling into the new year. For us, as full-service marketing agency, we’re doing that, not just for ourselves, but we have our customers to think about too. It’s a time for us to review the service we’ve been providing, ensure goals and targets have been met and make sure we head into the new year with a revised approach that is relevant for the year ahead.
Effective PR and marketing campaigns, rely as much on being reactive, as proactive. Having the best laid plans in place is great, but if the market changes, the client objectives change or there is another impacting factor to consider, you have to be flexible and realign your communications strategy to reflect this.
Last year we won the Silver Award at the Chartered Institute of PR Pride Awards, for ‘Long Term Customer Care’ – our award submission focussed on our relationship with customer Ian Williams Ltd, who we have worked with for over 15 years. Over that time, we have continuously reworked and revised our offering to ensure we are supporting their overall business objectives. There’s no one size fits all and we don’t run year on year committed to the same workload and output – unless of course we’re sure it’s relevant.
Having a third-party PR and marketing function should challenge your ideas, not just play lip service. It’s about adding value, with a fresh perspective and unbiased view, reliably removing some of the workload to free up more of your time and understanding where you want to take your business in order to support you getting there.
If your marketing function is currently in house and you think you’d benefit from a third-party point of view, or if you are already working with an agency but you feel like it’s harder than it needs to be, then give us a call to see if we can help you elevate your marketing in 2025.
Call 01672 514947 or email hello@brouhamarketing.com